Emily Orford in the Publisher’s Chair
A conversation with Emily Orford, Marketing Manager at Pluto Press. Pluto Press describes itself as a radical publisher of non-fiction books. What makes you radical, and will you always aim to chal...
Essential requirements for accessibility: navigating the latest standards
Is your website accessible? Ensuring that your website is accessible to all users is not just a matter of inclusivity but also a crucial aspect of legal compliance and business success. The landsc...
Beth Lewis in the Publisher's Chair
Supadu talks publishing with Beth Lewis, an experienced Board Director/Chair and CEO with track record of success in corporate financial & cultural transformation. Currently she is a director a...
Audiobook growth has reached new heights!
Audiobook sales started to take off during the pandemic reaching new audiences for the first time - surprisingly this has continued to grow exponentially with the audiobook format remaining the fas...
Are publishers targeting the right social channel for their books?
Are publishers reaching the right audiences with the right books on the right social channels? Understanding your target audience's age and genre preferences is crucial for shaping effective market...
Building a D2C community - the key factors to success!
D2C audience growth and engagement has moved up the priority list for most marketing teams. It isn’t just the improved margins on book sales but the ability to connect directly with your audience, ...
Why 68% of Users Abandon their Cart (2023/24 data) According to Baymard Institute the average cart abandonment rate currently sits at 68.8%. A large portion of cart abandonments, 42.5%, are simply...
10 Essential Tips for social media success
In today's digital age, social media has become an indispensable tool for businesses and individuals alike. Whether you're looking to boost brand awareness, drive engagement, or connect with your a...
The essential guide to book descriptions
The importance of book descriptions A compelling book description is the gateway to capturing a reader's attention and enticing them to explore the pages within. Furthermore, a well-crafted book...
Unleash the potential of your titles with Flywheel
Firebrand Technologies is excited to present Flywheel, a brand new backlist sales and marketing service! Flywheel harnesses the power of AI-supported technology and proprietary data analysis algori...
George Walkley in the Publisher's Chair
George Walkley is an independent consultant, publishing expert and academic researcher. As a consultant, since 2020 George has worked with more than thirty organisations in ten countries, including...
Christmas Blog – Coca-Cola & Santa Claus
When we think of Father Christmas, most of us imagine the same image. A plump man with white hair and a white beard in a red and white suit. But, has this always been the case? Has Father Christmas...
Sarah Anderson in the Publisher's Chair
Sarah Anderson founded the Travel Bookshop in Notting Hill in 1979 the shop that later featured in the film Notting Hill. She was educated at the London University colleges of SOAS and Heythrop, ha...
Book banning: from Lord of the Flies to The Great Gatsby
In a world where freedom of speech, access to information and multiculturalism are so prevalent, we may assume that what we can read is limitless. This is not the case. Book banning — the attempt t...
The Art of Book Marketing: Effective SEO
Readers increasingly discover and purchase books online, not only by searching for a specific title but also by browsing for new reads by genre, theme, or author. Appearing at the top of those sear...
What is World Book Day? World Book Day is an annual worldwide movement celebrating the world of books and reading. It is celebrated in more than 100 countries, and is marked on April 23rd every ye...
Why is There a Surge in Christianity Amongst GEN Z?
In an increasingly secular world, it may come as a surprise that Christianity is seeing a revival - especially among Gen Z. While overall religious affiliation is declining, data suggests that a gr...
The positive effects of video marketing and content
Video marketing is on the rise, reflecting the boom of video-driven social media platforms such as Instagram and TikTok. Consumers, especially younger generations, crave the immediacy and digestibl...