The multiple uses of audio/video: for marketing and as a content element
VIDEO FOR MARKETING Internet speeds, on average, are increasing every year. According to a 2021 study conducted by the FCC and using 2020 as the benchmark year: “The weighted average advertised spe...
Valarie Guagnini in the Publisher’s Chair
Valarie Guagnini is the Head of EDIB (Equity/Equality, Diversity, Inclusion and Belonging) for Cambridge University Press, based in New York. Her background is in sales, including business developm...
How important are book fairs for the publishing industry?
In an era of virtual meetings and rapidly advancing digital technology, it’s easy to question the relevance of traditional, in-person book fairs. Are they still an important part of the publishing ...
Blog tours: authors, publishers and influencers
What is a blog tour and are they effective? A blog tour is a new age alternative to a traditional book tour, taking place over a set amount of time, usually a week or two. During the tour your titl...
Prince Harry's memoir Spare has become the fastest-selling non-fiction book in the UK since records began in 1998. "As far as we know, the only books to have sold more in their first day are those ...
Should we be rethinking our print-to-consumer supply chains?
Publishers continue to wrestle with book printing in 2023, asking questions such as ‘how should I print my books and where?’. We’re all looking for quicker, cheaper and greener ways to print books ...
Sales rise sharply for translated fiction & graphic novels
In a rapidly evolving literary landscape, a remarkable phenomenon is captivating the imagination of a new generation of readers. Translated fiction, once considered a niche category, has undergone ...
What is TikTok Shop & how will it affect book sales?
By now I’m sure we’ve all heard of BookTok and its rampant success in drawing vast audiences into buying books, as well as reigniting the younger generations' dwindling passion in reading. Such suc...
Are cookbooks resisting the digital age?
Cookbooks are an age-old significant part of the book industry with the first cookbook being published in 1750 BC. Three clay tablets created in Mesopotamia are believed to highlight 25 different s...
AI: How might it affect publishing?
2023 has seen some monumental changes when it comes to Artificial Intelligence, most notably with the rise of ChatGPT—an artificial intelligence chat bot developed by OpenAI that specialises in gen...
Nigel Fletcher-Jones in the Publisher’s Chair
Nigel Fletcher-Jones is a freelance writer, an editor-at-large for Eisenbrauns (an archaeological imprint of Pennsylvania State University Press), and a former Director of the American University i...
Richard Charkin in the Publisher's Chair
Richard Charkin is a former president of the International Publishers Association and the Publishers Association. For 11 years, he was executive director of Bloomsbury Publishing Plc. He has held s...
Leah Hernandez in the Publisher’s Chair
Leah Hernandez is the Founder and CEO of Young Authors Publishing, a children's and young adult book publisher that exists to share the stories of Black & Brown young people. She graduated from...
Children’s book clubs and charity collaborations in the US and UK
Book clubs are an excellent way for improving child development, as well as a great way to access new diverse audiences and to achieve improved title visibility. In recent years we have seen a huge...
Oliver Gadsby in the Publisher's Chair
Oliver Gadsby is an experienced leader and adviser of international publishing and information businesses. Oliver is President of the Independent Publishers Guild, Chair of Zero Carbon Academy and ...
Kirsty Melville in the Publisher's Chair
Kirsty Melville in the Publishers’ Chair Kirsty Melville is president and publisher of Andrews McMeel Publishing, known for New York Times bestselling poetry and inspiration, cutting-edge comics an...
Cynthia Hamilton in the Publisher's Chair
Watch the video recording here! Cynthia’s extensive experience within the book trade includes bookselling, publishing sales and, most recently, marketing & PR. She has held senior positions in...
The value of testing has never been greater
At Supadu, we know how crucial enriched metadata, keywords and accurate BISAC codes are for enhancing title visibility and driving website sales. Through one of Iobyte Solutions' dashboards, Market...