CASE STUDY
Supadu Smart Buy Buttons and the BI Master Cart turn publishers into D2C sellers, simply and effectively.
Supadu and Books International enable publishers to launch direct-to-consumer (D2C) sales without running or managing an eCommerce operation themselves.
Using Supadu’s award-winning Smart Buy Buttons, powered by Books International’s Master Cart, publishers can turn any content into a seamless purchase point — from websites to newsletters. Behind the scenes, BI manages the full transaction and fulfilment workflow, enabling publishers to unlock D2C revenue with minimal
20%+
Conversion rate
5.8%
Abandoned cart rate
51%+
Checkout conversion rate
How it works
Embed Smart Buy Buttons into any webpage, email campaign, social post or marketing asset, allowing readers to purchase instantly.
Orders are routed through Books International's centralised cart and fulfilment infrastructure, with Books International handling payment processing, fulfilment and delivery from start to finish.
What you get
Deliver a direct-to-consumer sales experience without the complexity of managing your own ecommerce operation. With no fulfilment required, Books International handles payment processing, picking, packing and delivery on your behalf.
Smart Buy Buttons can be embedded into websites, emails, social media and marketing campaigns, allowing you to sell from anywhere.
Comprehensive reporting provides clear visibility into clicks, sales and overall campaign performance.
Proven results
Results below based on Eerdmans’ D2C website, Year to Date 2025