CASE STUDY
The Smart Buy Button + cart solution driving 20%+ conversion for Eerdmans
Supadu developed a multi-format centralized eCommerce cart for Books International. This lets publishers offer robust D2C eCommerce without having to manage any eCommerce operations, as BI handles the entire transaction and fulfilment workflow.
Supadu's Smart Buy Buttons can be added to any website, blog, newsletter or marketing page, even without native eCommerce. Readers are taken directly to a Supadu-supported checkout, allowing publishers to sell books wherever their audience discovers them.
Why Eerdmans chose Supadu & Books International
Eerdmans considered building its own eCommerce site, but chose Supadu’s Smart Buy Buttons for their seamless integration with Books International’s fulfilment.
The solution lets Eerdmans focus on marketing and reader engagement while Supadu and BI manage all technical, transactional and logistical operations.
What you get
- Direct-to-consumer sales established for the first time
- No additional fulfilment management needed
- One-click purchase capability for product pages, newsletters and promotions
- Performance tracking delivering measurable ROI
The proof is in the performance
Supadu’s Smart Buy Buttons, powered by Books International’s master cart, show how a traditional publisher can transform into a modern D2C seller.
With 20%+ conversions and an abandoned cart rate well below industry norms, the results prove that with the right tools, direct selling can be simple, efficient and highly effective.
20%+
Conversion rate
5.8%
Abandoned cart rate
51%+
Checkout conversion rate
“Smart Buy Buttons have empowered our sales and marketing department to develop innovative ways to engage customers and expand our audience. It’s been gratifying to see how many readers prefer to purchase directly from us.”
“For a publisher working with both Supadu and Books International, it’s quite simply the easiest possible solution.”