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Who are Supadu?

Built for publishers. Designed to drive discovery. 

Founded in 2010, Supadu has over 16 years' experience helping publishers succeed online. We partner with trade and academic publishers, university presses and religious publishers worldwide, delivering websites, eCommerce and metadata solutions that improve discoverability, streamline workflows and grow direct-to-consumer sales.

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350+

Trade Publishers

90+

University Presses

20

Religious Publishers

We know publishing, not just technology

We understand how books are discovered, marketed and sold. Our approach is built around real publishing workflows, from metadata and distribution to ecommerce and reader engagement.

That means solutions that fit how publishers actually work, not just generic technology adapted to the industry.

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Our vision

To make every publisher’s website a powerful discovery and sales engine, where rich metadata, intelligent ecommerce and seamless user experience connect every book with the right reader, anywhere in the world.

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Part of Firebrand Group

As part of Firebrand Group, Supadu is backed by deep industry expertise and a global network of publishing technology, including Title Management, Eloquence on Demand, Flightdeck, NetGalley and Booktrovert.

This connection strengthens our offering, bringing together metadata, ecommerce and distribution to support publishers at every stage of the book lifecycle.

Real results. Real impact

Firebrand Group is owned by Valsoft, which includes more than 150 companies across 20+ industries, forming a portfolio of essential software businesses serving their customers for the long term.



With a permanent capital mindset, access to resources, and shared Artificial Intelligence capabilities, Valsoft provides the foundation companies need to grow and adapt as their industries evolve.

Supadu values

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Integrity

We do the right thing, communicate honestly and build trust through transparency.

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Passion for publishing

We genuinely care about the industry and the success of the publishers we work with.

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Knowledge and expertise

We bring deep understanding of publishing and technology to everything we do.

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Curiosity

We stay open, ask questions and keep learning as the industry evolves.

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Reliability

We deliver on what we say, providing consistent, dependable support and solutions.

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Respect and kindness

We treat our customers and each other with respect, empathy and professionalism.