The Netflix effect is coming to publishing
For years, streaming platforms have quietly reshaped how people discover and consume content. Now, those same expectations are arriving in publishing. Readers no longer want to browse a catalogue. ...
Google Is No Longer Sending You the Traffic. Now What?
Google Is No Longer Sending You the Traffic. Now What? For years, the digital publishing playbook was fairly simple: create good content, optimise it for Google, rank well and bring readers to your...
Why discovery is becoming more important than marketing
Publishers have invested heavily in marketing to drive awareness of new releases. Campaigns, social media, email newsletters and PR all play an important role in putting books in front of readers. ...
Can ChatGPT actually find your books?
Readers are increasingly using AI in the same way they once used a search box. They might ask ChatGPT for “a funny book for an eight-year-old”, “historical fiction set in Provence” or “a new thrill...
Turning book discovery into reader purchases
At Book Fairs this year, one theme kept resurfacing in conversations: discovery is changing, but discovery alone is not enough. What is changing is the journey between discovery and purchase. For...
Why accessible metadata matters more than ever
When we think about accessibility in publishing, our minds often go to the book itself: large print editions, audiobooks or EPUBs with accessibility features. But there’s another piece of the puzz...
The Publisher of 2030: What will the next five years look like?
The publishing industry has always evolved alongside technology. From ebooks and audiobooks to D2C sales, each new development has changed how publishers connect with readers. Looking ahead to 203...
The NEW book funnel: How discovery has changed for publishers
For a long time, the path to purchase a book was relatively simple. A reader discovered a title, visited a retailer or publisher website, and made a purchase. Today that simplicity has gone... Dis...
The metrics publishers should ACTUALLY be watching
There is so much noise around ecommerce that it’s easy to focus on the wrong problems. We often hear publishers coming to Supadu for the first time say, “Our website traffic keeps going down.” But ...
Publishing’s next competitive advantage isn’t AI - it’s OWNING the customer relationship
AI is dominating conversations across the publishing industry. From content creation and metadata generation to marketing and workflow automation, it is opening up new possibilities and helping pub...
Don't let customers slip away... avoid abandoned carts!
How abandoned cart emails can recover lost book sales Every publisher loses sales to abandoned baskets, but most don't realise how many. Research from the Baymard Institute shows that around 70% o...
Beyond the AI Hype: What Publishers Need to Know
Featuring insights from Professor Greg Singh, University of Stirling. Artificial intelligence dominates conversations across every industry. From automated content creation to AI-powered discovery...
Algorithms increasingly shape how readers discover books online.
Discoverability Decoded: How Amazon, Google and Social Algorithms Influence Book Sales A great book still needs to be found. Publishers can invest heavily in editorial, design, publicity and market...
How to make the most of your eCommerce cart and boost your conversions
For publishers investing in direct-to-consumer (DC2) sales, getting visitors to your website is only half of the battle. The real challenge is turning browsers into buyers. Every additional step, ...
Why author bios matter more than ever
No longer just filler copy For a long time, author bios were treated as little more than a formality. A short paragraph added to the back of a book or copied onto a retailer page without much thoug...
Dynamic metadata: The future of book discoverability
Metadata is changing For a long time, metadata in publishing was treated as something quietly administrative. Necessary, important, but rarely exciting. A book would be assigned its title, ISBN, BI...
The world is facing a reading crisis. How can we solve it?
Children are choosing screens over books and it’s a growing concern as technology advances. At the Bologna Children’s Book Fair 2026, the reading crisis was a key topic of conversation. The topic i...
Top tips to make your D2C website AI-ready
Start with clarity, not complexity AI tools are trying to interpret your content. If pages are vague, overly promotional, or inconsistent, they become difficult to use. The simplest improvement is ...