Instant Purchasing Capabilities
"Better checkout design can lead to a 35.26% increase in conversion rates for the average e-commerce site." - Baymard Institute Research 2026 Instant purchasing is the ability for consumers to ma...
The Evolution of Festive Literature: From Dickens to Today
Some of the most popular literature since the 19th century has been Christmas themed. Charles Dickens’ A Christmas Carol (1843) remains a cornerstone, with its timeless themes of generosity, transf...
To ChatGPT, or ChatGPT Plus, that is the question…
Chat GPT is an AI programme that uses machine learning to process data and provide responses to user inquiries. Originally, the AI model was launched as a research review so Open AI could understan...
The top six audio trends for 2025
Nathan Hull is CSO at Beat Technology powering audiobook and ebook services for the publishing industry. The year of accelerated disintermediation. The top six audio trends for 2025 Hardly any ot...
A discussion between Kris Kliemann and Lynette Owen
A discussion between Kris Kliemann, President of Kliemann & Company LLC, and Lynette Owen, author of Selling Rights, on global publishing companies on strategies for maximising reach and revenu...
Tyler Carey in the Publisher's Chair
Tyler Carey has worked in publishing and technology for over 20 years, with a background including work at Wolters-Kluwer and Harris Connect. Tyler joined Westchester Publishing Services in 2014, a...
Top tips to help you navigate the BISAC selection process
BISAC (Book Industry Standards and Communications) codes are essential for categorising and organising books in the publishing industry. Created by the Book Industry Study Group, these codes provid...
Emily Orford in the Publisher’s Chair
A conversation with Emily Orford, Marketing Manager at Pluto Press. Pluto Press describes itself as a radical publisher of non-fiction books. What makes you radical, and will you always aim to chal...
Essential requirements for accessibility: navigating the latest standards
Is your website accessible? Ensuring that your website is accessible to all users is not just a matter of inclusivity but also a crucial aspect of legal compliance and business success. The landsc...
Beth Lewis in the Publisher's Chair
Supadu talks publishing with Beth Lewis, an experienced Board Director/Chair and CEO with track record of success in corporate financial & cultural transformation. Currently she is a director a...
Audiobook growth has reached new heights!
Audiobook sales started to take off during the pandemic reaching new audiences for the first time - surprisingly this has continued to grow exponentially with the audiobook format remaining the fas...
Are publishers targeting the right social channel for their books?
Are publishers reaching the right audiences with the right books on the right social channels? Understanding your target audience's age and genre preferences is crucial for shaping effective market...
Building a D2C community - the key factors to success!
D2C audience growth and engagement has moved up the priority list for most marketing teams. It isn’t just the improved margins on book sales but the ability to connect directly with your audience, ...
Why 68% of Users Abandon their Cart (2023/24 data) According to Baymard Institute the average cart abandonment rate currently sits at 68.8%. A large portion of cart abandonments, 42.5%, are simply...
10 Essential Tips for social media success
In today's digital age, social media has become an indispensable tool for businesses and individuals alike. Whether you're looking to boost brand awareness, drive engagement, or connect with your a...
The essential guide to book descriptions
The importance of book descriptions A compelling book description is the gateway to capturing a reader's attention and enticing them to explore the pages within. Furthermore, a well-crafted book...
Unleash the potential of your titles with Flywheel
Firebrand Technologies is excited to present Flywheel, a brand new backlist sales and marketing service! Flywheel harnesses the power of AI-supported technology and proprietary data analysis algori...
George Walkley in the Publisher's Chair
George Walkley is an independent consultant, publishing expert and academic researcher. As a consultant, since 2020 George has worked with more than thirty organisations in ten countries, including...