Lindsey Lochner in the Publisher's Chair
Supadu talks to Lindsey Lochner, President at NetGalley, and discusses the features and motivation behind the exciting launch of Booktrovert, a standalone consumer marketing platform where readers ...
Ways To Market Your Books That You Probably Aren't Doing
With millions of books being published each year, here are some ways which publishers can look to increase visibility in a saturated market: Embrace Digital Marketing We certainly aren’t the fir...
Authors feel underwhelmed by their publishers' marketing support, what should we do about it?
Publishers margins are under pressure and saving small amounts across the board can make a huge difference from both a sales perspective as well as author acquisition. In a recent survey of what a...
Flywheel Backlist Revival Tool – No Win, No Fee, No Brainer
Publishers have a limited budget for marketing their backlist despite the backlist accounting for 70% of book sales. Increasing overall title visibility through updated metadata and the use of new ...
Lisa Sharkey in the Publisher's Chair
Supadu interviewed Lisa Sharkey, SVP, Publisher Harper Influence at HarperCollins Publishers, on her journey into publishing at London Book Fair 2025. Your career spans multiple different media ...
Why the current craze in multi-format book purchasing!
Over the coming months, we are looking at “Factors That Impact Sales Conversions - the Ones That Get Overlooked” Studies suggest a significant portion of readers purchase the same book in multiple ...
Adhere to NEW accessibility guidelines – quick June 2025 is fast approaching!
Are you ready for the new accessibility requirements both in the USA & Europe? On June 28, 2025, new accessibility regulations will come into force in the US that will require most digital prod...
Supadu Wins Warrant for Innovation Excellence for our Smart Buy Buttons!
"We are thrilled to have been awarded another warrant from the Stationers' Company! We have been growing the Smart Buy Buttons capabilities extensively and keen to show our customers and community...
Nadim Sadek in the Publisher's Chair
Nadim Sadek is Founder and CEO of Shimmr AI, which produces automated advertising that sells books. He’s also the author of a book, ‘Shimmer, don’t Shake - How Publishing can Embrace AI’, is a reg...
Graphic Audiobooks: The Next Chapter in Immersive Storytelling
Audiobooks have never been more popular, and now publishers are exploring a new frontier of storytelling - graphic audiobooks. These dramatised productions fully immerse listeners in a story, bring...
Publishing Market to Grow by USD 18.9 Million (2025-2029) - Technavio
The global publishing market is poised for significant growth from 2025 to 2029. According to a report from Technavio, the market is expected to grow by USD 18.9 billion during this period, with a ...
Instant Purchasing Capabilities
"Better checkout design can lead to a 35.26% increase in conversion rates for the average e-commerce site." - Baymard Institute Research 2026 Instant purchasing is the ability for consumers to ma...
The Evolution of Festive Literature: From Dickens to Today
Some of the most popular literature since the 19th century has been Christmas themed. Charles Dickens’ A Christmas Carol (1843) remains a cornerstone, with its timeless themes of generosity, transf...
To ChatGPT, or ChatGPT Plus, that is the question…
Chat GPT is an AI programme that uses machine learning to process data and provide responses to user inquiries. Originally, the AI model was launched as a research review so Open AI could understan...
The top six audio trends for 2025
Nathan Hull is CSO at Beat Technology powering audiobook and ebook services for the publishing industry. The year of accelerated disintermediation. The top six audio trends for 2025 Hardly any ot...
A discussion between Kris Kliemann and Lynette Owen
A discussion between Kris Kliemann, President of Kliemann & Company LLC, and Lynette Owen, author of Selling Rights, on global publishing companies on strategies for maximising reach and revenu...
Tyler Carey in the Publisher's Chair
Tyler Carey has worked in publishing and technology for over 20 years, with a background including work at Wolters-Kluwer and Harris Connect. Tyler joined Westchester Publishing Services in 2014, a...
Top tips to help you navigate the BISAC selection process
BISAC (Book Industry Standards and Communications) codes are essential for categorising and organising books in the publishing industry. Created by the Book Industry Study Group, these codes provid...