Own Your Audience: Reimagining the Direct-to-Reader Relationship
US Book Show
| 3:00 - 3:30pm
The balance of power in book retail is shifting. A growing number of publishers are embracing direct-to-consumer channels as a path to true autonomy, owning their audience, their data, and their revenue. Join Supadu President Sarah Arbuthnot alongside Étienne Breault, Senior Director of Sales & Marketing at De Marque and Aparna Rishi, Executive Director of Audience Development and Consumer Insights at Hachette Book Group, for a panel discussion moderated by Catherine Phelan, Vice President, Audience at Open Road Integrated Media Inc.at The Publishers Weekly US Book show.Explore the tools, strategies, and real-world examples behind this movement. We’ll also show how publishers of all sizes can find empowerment beyond traditional retail platforms while building lasting, direct relationships with their readers.