Hosted by the Supadu

We’ve spent years talking about discoverability in publishing and continue to do so. What’s changed is where it happens, and who controls it. Readers are no longer just searching. They’re asking. AI engines are answering. And increasingly, they’re deciding which books get surfaced and which don’t.

For university presses, this creates a clear shift:
If your metadata isn’t structured, your content isn’t visible.
If your website isn’t authoritative, you’re not part of the answer.
This webinar breaks down what that means in practice — and how to act on it.

We’ll cover:
• Why SEO, GEO and AI answers, and recommendations now work as one discovery layer
• How metadata drives visibility, relevance, and ultimately sales
• What AI actually looks for when surfacing and recommending books
• Why your website is now your most important sales and discovery channel
• How to turn existing content, reviews, and metadata into a revenue-driving asset
This isn’t about theory or trends. It’s about how to get your books discovered and bought in today’s landscape.

Speaker:
Sarah Arbuthnot is President of Supadu, the leading metadata, website eCommerce platform serving over 300 publishers worldwide. With a background in digital strategy and global eCommerce for major brands, she now helps publishers drive direct-to-consumer growth and enhance their digital presence and enable all books in any format to be accessible to all readers.