How a book gets found has changed. This session walks through a practical five-lens framework for finding the one true thing about any book that will truly resonate with customers — and shows exactly how that changes the description, the metadata, the advertising, and what AI is recommending. You'll leave with a method you can use on any title, on any list.

Searsha Sadek is the Founder and Chief Product Officer of Shimmr AI, an award-winning platform that brings books to life through automated advertising. Shimmr matches books to new audiences and generates advertising faithful to each title's DNA, bringing its human genius to wider attention. Searsha trained as a psychologist, spent years as a strategist at leading advertising agencies including Droga5 and BBH, and served as Chief Revenue Officer of an AI brand management company. She writes a monthly column for BookBrunch and speaks internationally on AI and the future of publishing. Outside work, you can find her swimming, drinking tea, kickboxing, and of course, reading.