At the heart of many publisher websites is Supafolio - a unique website and metadata platform. It’s ability to dynamically populate your website, online store and marketing pages has been proven to enhance title visibility, site traffic, SEO and increase return on investment.
Supafolio delivers raw metadata from ONIX (or other data source) into a web-friendly catalog and a fully functioning, searchable and interactive website. While Title Management stores and sends metadata in its raw form to websites, Supafolio translates that raw data into a web and user friendly format, which is suitable for accessible and visually appealing site content.
The unique Supafolio API allows content to be automatically and incrementally updated without the need for manual intervention, but it is also possible to manually intervene and override your ONIX feed. Increasingly marketing departments are looking for the ability to quickly edit their website content and Supafolio allows for this cross-channel marketing.
Supafolio has 3 critical components:
Supafolio API
- The Supafolio API takes raw metadata and populates it onto web pages
- Your full catalog of books is refreshed every weekday by default
- Supadu can work with ONIX 2.1 & 3.0, Thema, and many more data formats
Supafolio Dashboard
- The Supafolio dashboard allows publishers to manage their book and product data through a user-friendly interface
- It can be used to view and edit metadata, and you can override your ONIX product metadata in real time for greater site flexibility
- You can create and manage collections of books for specific marketing purposes e.g. summer reads or bestsellers
- You can upload additional rich content such as videos, audio, PDFs, mp3 and author links onto the product pages
- The dashboard includes a search weight tool to help promote specific titles in search results (see image below)
You can watch our Supafolio dashboard demo here
Supafolio’s Predictive In-Site Search
- The search service is powered by the Supafolio API and returns results based on a list of flexible parameters
- Supadu’s in-site search enhances your overall discoverability to help deliver an efficient and enjoyable customer experience
“I think one primary benefit of Supadu is populating the online store/product catalog via our Firebrand ONIX feed, and the additional control in Supafolio to modify some data before it reaches the site. Also, we have improved website responsiveness over our previous Drupal site, and it helped us improve the UX on product pages and around offering the free tools” - MennoMedia
If you want to find out more about our Supafolio API or our website services please contact sarah.arbuthnot@supadu.com. Publishers can license the Supafolio API separately from our Supatheme websites - please get in touch for more information.
