Publishers invest considerable time and effort in helping readers discover books. Newsletters, author websites, reviews, blogs and social campaigns all create interest.
But too often, the journey stops at discovery.
A reader finds a book they like, clicks through to a website, searches for the title again and navigates several pages before they can buy it.
Every extra step creates another opportunity to lose a sale.
Turn discovery into sales
When someone discovers a book they want, why make them go looking for it again?
Imagine a newsletter featuring three new releases, each with its own Buy button. Or an author website where visitors can purchase a featured title directly from the page.
That's exactly what Supadu Smart Buy Buttons are designed to do: shorten the distance between "I want that" and "I've bought it."
Make your content shoppable
Supadu's award-winning Smart Buy Buttons enable publishers to add purchasing functionality to almost any digital content, without needing a full eCommerce website.
They can be used across newsletters, author websites, blogs, reviews, social campaigns, online magazines and third-party websites.
Rather than interrupting the editorial experience, buying becomes a natural extension of the content.
Fewer clicks. Less friction.
Consider the traditional purchasing journey:
Newsletter → Publisher website → Search → Book page → Buy → Checkout
With a Smart Buy Button:
Newsletter → Buy → Checkout
Beyond reducing unnecessary steps, Smart Buy Buttons offer powerful features including live inventory messaging, back-in-stock notifications, an optional shopping cart for multiple purchases and direct checkout with applicable discounts.
The result is a simpler purchasing experience that helps turn more reader interest into sales.
Sell direct without managing eCommerce
Publishers don't need to build or operate their own eCommerce infrastructure to sell directly to readers.
Smart Buy Buttons can integrate with established third-party shopping carts and fulfilment providers, such as Books International's Master Cart, which manages payments, transactions and fulfilment behind the scenes.
This allows publishers to develop direct-to-consumer sales through their existing websites and marketing channels, without the operational complexity of running an online store.
Make every campaign work harder
A newsletter can become a sales channel. An author website can sell books directly. A review can take readers straight to checkout.
The content is already creating interest. Smart Buy Buttons simply make it easier to act on that interest.
Publishers don't necessarily need more clicks. They need better ones.
Because sometimes the best customer journey isn't a journey at all. It's one click.
Turn your content into a sales opportunity.
Discover how Supadu's award-winning Smart Buy Buttons can help you increase direct sales and get more from every marketing campaign.
Speak to the Supadu team to find out more.
