From its creation 20 years ago, Google has achieved its incredibly ambitious mission to organise the world’s information and make it universally accessible and useful. Currently standing as the world’s most popular search engine, Google has grown from just 25 million pages in 1998, to indexing hundreds of billions of pages today, in order to serve people all over the world in more than 190 countries. Despite this growth and development in technology, Google’s aim of providing greater information access worldwide has remained intrinsic to its purpose. Google has developed a new algorithm to solve the queries not only seen yesterday, but the queries of the future, aiming to serve you better today than it did yesterday.
As publishers there are a few elements which are fundamental to your website’s high performance in the Google rankings:
Supadu offers global website solutions designed for maximum discoverability. Our core metadata management platform, Supafolio, provides a powerful site search allowing our customers to manage, edit, and improve metadata which then automatically populates the publishers website. Not only are we mobile-friendly but we cater for any language and encourage our publishers to accurately translate their product metadata into each local language. Google search rates more highly accurate translations and this is an essential part of improving website effectiveness.
Our Supafolio API is platform agnostic so it doesn’t matter which CMS your website sits on! However we help to optimise web pages in an easy-to-manage way through the Supafolio WordPress theme that has an inbuilt Yoast plugin. Yoast is highly recommended and handles the technical optimisation of your site and content. Supadu is all about strong metadata and enriched content which plays a very important role in discoverability and most importantly curries favour with the Google rankings!
Through our Supafolio API we aim to enhance product metadata by aggregating supplementary information such as automated images, events and other information outside of the ONIX import.