Supadu Events

Join us for expert webinars, round table events and workshops with publishing experts from around the globe. Every month we provide invaluable advice for all our customers and the wider publishing community.

Join our free trade publishing and university press community. Together we hope to share ideas, develop strategies for digital marketing, effective websites and eCommerce. We follow up with handouts, free tutorials, as well as Q & As. (Some events are invitation-only)

upcoming event(S)

How to Maximize Your Online Book Sales with UTP Distribution & Supadu
January 26, 2022

How to Maximize Your Online Book Sales with UTP Distribution & Supadu

with UTP Distribution

As a UTP Distribution publisher, how can you make the most of your website and online marketing to boost book sales? Supadu's Sarah Arbuthnot will take you through how you can work with UTP Distribution to maximize your online sales, by focusing on areas such as metadata, marketing and promotions and improving your D2C fulfilment process. Join us for this informative, thought-leadership webinar with Supadu, exclusively for UTP Distribution publishers, and find out more about the UTP-Supadu partner offering.

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Metadata that Matters: Tailoring Your Elements to Your Recipient
February 2, 2022

Metadata that Matters: Tailoring Your Elements to Your Recipient

Firebrand Technologies

We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.

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Balancing the Supply Chain + Your Direct to Consumer Business
February 22, 2022

Balancing the Supply Chain + Your Direct to Consumer Business

with BISG

How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Cris Cooke (University of California Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.

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Past Events

Title Visibility
January 14, 2022

Title Visibility

PubWest (for PubWest members only)

Enhancing title visibility is one of the key ways to boost your online book sales. From complete metadata and enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed both within your website and outside. In this webinar/workshop, Supadu's Sarah Arbuthnot will discuss how to make the most of your website and social channels to promote both frontlist and backlist titles.

How to Make 2022 Your Best Year for Book Sales
November 30, 2021

How to Make 2022 Your Best Year for Book Sales

with Westchester Publishing Services

After a difficult 2021 with numerous strains on the supply chain, we will explore how to improve your marketing effectiveness across the digital platforms, making the most of digital products such as ePub, Audio and ePDF, how to leverage the creation of accessible ePubs of your front and backlist as part of your strategy, and boosting Direct to Consumer sales through an effective website. With guest speakers Joshua Tallent of Firebrand Technologies, Fredric Nachbaur of Fordham University Press, and Sarah Arbuthnot from Supadü, you don't want to miss out on this invaluable thought-leadership webinar!

Easy eCommerce: Steps to maximize your 'Direct to Consumer' online sales
November 18, 2021

Easy eCommerce: Steps to maximize your 'Direct to Consumer' online sales

with PCPA

Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. In this webinar, Supadu, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce, including: ensuring ease of purchase, dealing with both physical and digital DRM, and integrating with distribution and fulfilment, as well as an overview of useful analytics you can get from their systems.

How to Monetize Your Backlist
October 14, 2021

How to Monetize Your Backlist

Association of University Presses

Backlist title sales are crucial for any publisher but can all too easily slip through the net. We discuss ways to enhance title visibility for your backlist titles and boost backlist sales from your website. From enriched metadata, website search, flash sales, social media campaigns and special collections, there are numerous ways to monetize your backlist and increase sales.

Measuring Website Effectiveness with Google Analytics
September 22, 2021

Measuring Website Effectiveness with Google Analytics

PubWest Digital Boot Camp

Learn how Google Analytics provides valuable insight into your community, your marketing campaigns and your website effectiveness.