Supadu Events

Join us for expert webinars, round table events and workshops with publishing experts from around the globe. Every month we provide invaluable advice for all our customers and the wider publishing community.

Join our free trade publishing and university press community. Together we hope to share ideas, develop strategies for digital marketing, effective websites and eCommerce. We follow up with handouts, free tutorials, as well as Q & As. (Some events are invitation-only)

upcoming event(S)

Marketing and selling your books online: what to do and how to do it!
May 24, 2022

Marketing and selling your books online: what to do and how to do it!

AUPresses

Join us as we discuss how to effectively use your marketing channels to draw your audience to your website and store. We will explore in detail how to create the most successful social media content with our guest speaker the University of Notre Dame Press. We will look at the power of API driven content, including catalogue collections, landing pages, product details pages, flash sales, book flyers, samplers - all to help drive traffic to your website.

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Past Events

London Book Fair
April 5, 2022

London Book Fair

Supadu is very excited to return to London Book Fair this year and will be exhibiting at Booth 3B44 alongside NetGalley and Firebrand, as part of the Firebrand group! Please feel free to swing by our booth and meet the team or contact us to arrange a meeting!

Building an online community & maximizing online book marketing and sales
March 16, 2022

Building an online community & maximizing online book marketing and sales

Association of University Presses

If the pandemic has taught us anything, it's the importance of bringing people together, even if that's in the online sphere! How can you build a community through your website and social media? How can you make the most of a surge in online bookselling and book marketing to increase book sales? Supadu's Sarah Arbuthnot will explore social media marketing, building an online community, engaging your visitors through content and providing an easy path to purchase, as ways to maximize your online book sales. Find your title, like your title, buy your title!

Balancing the Supply Chain + Your Direct to Consumer Business
February 22, 2022

Balancing the Supply Chain + Your Direct to Consumer Business

with BISG

How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Jason Farrell (University of Toronto Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.

Metadata that Matters: Tailoring Your Metadata Elements to Your Recipient
February 2, 2022

Metadata that Matters: Tailoring Your Metadata Elements to Your Recipient

Firebrand Technologies

We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.

How to Maximize Your Online Book Sales with UTP Distribution & Supadu
January 26, 2022

How to Maximize Your Online Book Sales with UTP Distribution & Supadu

with UTP Distribution

As a UTP Distribution publisher, how can you make the most of your website and online marketing to boost book sales? Supadu's Sarah Arbuthnot will take you through how you can work with UTP Distribution to maximize your online sales, by focusing on areas such as metadata, marketing and promotions and improving your D2C fulfilment process. Join us for this informative, thought-leadership webinar with Supadu, exclusively for UTP Distribution publishers, and find out more about the UTP-Supadu partner offering.