As a UTP Distribution publisher, how can you make the most of your website and online marketing to boost book sales? Supadu's Sarah Arbuthnot will take you through how you can work with UTP Distribution to maximize your online sales, by focusing on areas such as metadata, marketing and promotions and improving your D2C fulfilment process. Join us for this informative, thought-leadership webinar with Supadu, exclusively for UTP Distribution publishers, and find out more about the UTP-Supadu partner offering.Sign up now
We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.Sign up now
How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Cris Cooke (University of California Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.Sign up now
Enhancing title visibility is one of the key ways to boost your online book sales. From complete metadata and enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed both within your website and outside. In this webinar/workshop, Supadu's Sarah Arbuthnot will discuss how to make the most of your website and social channels to promote both frontlist and backlist titles.
After a difficult 2021 with numerous strains on the supply chain, we will explore how to improve your marketing effectiveness across the digital platforms, making the most of digital products such as ePub, Audio and ePDF, how to leverage the creation of accessible ePubs of your front and backlist as part of your strategy, and boosting Direct to Consumer sales through an effective website. With guest speakers Joshua Tallent of Firebrand Technologies, Fredric Nachbaur of Fordham University Press, and Sarah Arbuthnot from Supadü, you don't want to miss out on this invaluable thought-leadership webinar!
Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. In this webinar, Supadu, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce, including: ensuring ease of purchase, dealing with both physical and digital DRM, and integrating with distribution and fulfilment, as well as an overview of useful analytics you can get from their systems.
Backlist title sales are crucial for any publisher but can all too easily slip through the net. We discuss ways to enhance title visibility for your backlist titles and boost backlist sales from your website. From enriched metadata, website search, flash sales, social media campaigns and special collections, there are numerous ways to monetize your backlist and increase sales.
Learn how Google Analytics provides valuable insight into your community, your marketing campaigns and your website effectiveness.