Supadu Events

Join us for expert webinars, round table events and workshops with publishing experts from around the globe. Every month we provide invaluable advice for all our customers and the wider publishing community.

Join our free trade publishing and university press community. Together we hope to share ideas, develop strategies for digital marketing, effective websites and eCommerce. We follow up with handouts, free tutorials, as well as Q & As. (Some events are invitation-only)

upcoming event(S)

Supadu, Firebrand, CDC, and You – How we work together to build your consumer-friendly website
December 8, 2022

Supadu, Firebrand, CDC, and You – How we work together to build your consumer-friendly website

With Chicago Distribution Centre (CDC)

In the first twenty minutes, we will run through the structure of how to set things up to create your Press’s Direct-to-Consumer retail experience with our teams. Joshua Tallent will add detail on metadata best-practices with an emphasis on the consumer experience. In the spirit of Latrice’s Office Hours, we will reserve the remainder of the session for questions from you, so that you know what can be done and the best way to get there.

For CDC customers only

Sign up now

Past Events

Think Like a Bookshop
November 17, 2022

Think Like a Bookshop

Sponsored by AUPresses

Now that publishers are directly involved in D2C book sales, our focus is on how to learn from bookshops who have been running author-led reader events for decades, even centuries. From attracting their attention, to reader engagement, and onto a simple shopping experience, join Supadu as we take a look at their successes. We look at how they engage directly with readers through direct marketing, offers, sales, and events; building a community through a broad range of marketing activities including online and offline book clubs, and engaging their authors to provide author-reader experiences through interviews, videos, and events. We will be joined by Davida Breier, author of Sinkhole and Director, HFS and Co-Director, Marketing and Sales at Johns Hopkins University Press, who will share her experiences and answer questions.

Google Analytics, Website Effectiveness, and Marketing Campaigns
November 1, 2022

Google Analytics, Website Effectiveness, and Marketing Campaigns

With PubWest

For PubWest members only! Join the Supadu team to learn how Google Analytics can improve your website and marketing successes. We will explore what data to look at, what this data actually means and how you can use that information to refine your marketing activity and website effectiveness. We will also discuss the next generation of analytics, Google Analytics 4 (GA4) and what changes this will bring.

Frankfurt Book Fair 2022
October 19, 2022

Frankfurt Book Fair 2022

Frankfurt Book Fair

Supadu is very excited to be returning to Frankfurt Book Fair and would be delighted to meet other attendees. We will be exhibiting in the IPG Stand in Hall 6.2, stand number A76/77. Please drop by our stand or get in touch if you would like to arrange a meeting!

Firebrand Group Community Conference
September 26, 2022

Firebrand Group Community Conference

Firebrand Group

Calling all publishers and university presses! Supadu co-host the Firebrand Group Community Conference. A packed 3 days of strategic and practical sessions from master classes, to inspirational keynote speakers as well as great networking opportunities!  A group discount is available for multiple team members attending from one company. Please email joshua@firebrandtech.com for details.

The Wild West of Social Media Marketing
September 15, 2022

The Wild West of Social Media Marketing

Longleaf Services

Join Supadu as we look at the exciting opportunities social media presents when it comes to marketing your books online but also the challenges that can arise when you try to measure effectiveness! We will discuss social media campaigns across a variety of platforms and how you can drive traffic to and from your website.