Backlist title sales are crucial for any publisher but can all too easily slip through the net. We discuss ways to enhance title visibility for your backlist titles and boost backlist sales from your website. From enriched metadata, website search, flash sales, social media campaigns and special collections, there are numerous ways to monetize your backlist and increase sales.
Learn how Google Analytics provides valuable insight into your community, your marketing campaigns and your website effectiveness.
Enhancing title visibility is one of the key ways to boost your online book sales. From enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed.
World-leading metadata expert Graham Bell talks to Supadü about standards – ONIX 2.1 and 3.0, and BIC, BISAC and Thema subject codes. How does each standard benefit you, and how do the standards work together and encourage innovation?
Alex Murphy from Stison Publishing Solutions and Sarah Arbuthnot from Supadu discuss what you need to consider when creating successful ecommerce book stores.