In 2017, the top bestseller lists were surprisingly filled with backlist titles. Both the No. 1 bestseller for Amazon and NDP BookScan were backlist titles as well as Margaret Atwood’s backlist title, The Handmaid’s Tale, taking the top spot for Amazon Kindle e-book sales. With HarperCollins reporting substantial increase in backlist book sales the question for all our publishers is how to make the most of your backlist?
E-Commerce has made this possible - with digitised metadata and an advanced website search all your titles across your inventory are visible. Supadu’s Supafolio enriches metadata and allows you to add a weighting boast to any book metadata to ensure that it comes to the forefront of your user’s search results at no additional cost.
In the past, publishers have found it too time consuming and costly to put together a backlist catalog manually but in an era of automation and enriched metadata publishers have already digitised their back list so they only need to increase visibility in their online environments.
The backlist is an additional much needed revenue stream, cheap and easy to monetise - give it a go!
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