When Netflix recommends your next binge-worthy series, it’s not guessing — it’s harnessing vast amounts of metadata to personalise discovery. Publishers can take a page from this playbook. In an increasingly crowded marketplace, the discoverability of a book is just as important as its content.

Netflix thrives on intelligent metadata. Every title is tagged not just by genre, but by nuanced attributes: pacing, tone, themes, cast, and viewing history. This enables hyper-specific recommendations — and crucially, it keeps users engaged. Publishers have access to similar goldmines of metadata, yet it’s often underutilised or inconsistently applied.

Imagine if your book catalog could serve up titles not just by subject, but by “fast-paced,” “uplifting,” or “gritty and character-driven.” When metadata is rich and structured, it becomes a powerful discovery tool — not only for readers, but for search engines, retail platforms, and librarians.

Our website platforms use enhanced metadata to power advanced search and filtering features - allowing users to find books not just by author or subject, but by attributes like age range, theme, format and series. This mirrors the functionality of recommendation engines like Netflix or Spotify, where discovery is guided by nuanced preferences.

It is also essential to optimise metadata and page structure for search engines - ensuring that each book’s page is indexable, keyword-rich, and linked to related titles. This improves organic traffic and helps titles surface on Google and other discovery platforms. Fortunately, Supadu are experts in this! We will optimise metadata and page structure for search engines - ensuring that each book’s page is indexable, keyword-rich, and linked to related titles. This improves organic traffic and helps titles surface on Google and other discovery platforms.

By investing in better metadata and user-centric categorisation, publishers can boost visibility, personalise user journeys, and drive more meaningful engagement. Just like Netflix keeps viewers watching, you can keep readers discovering.

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