For the first time ever, the Association of Catholic Publishers (ACP) and Protestant Church-owned Publishers Association (PCPA) will partner to host a joint educational and networking conference. Theme: “Collaborate. Innovate.”
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Having an effective, enriched website is one of the best ways to increase title visibility. It is also a way to revive your backlist titles, which are often forgotten, with little or no marketing budget. Supadu will discuss the key ingredients for website effectiveness and how you can use your website to promote titles through efforts including marketing campaigns, enhanced product pages and flash sales.
Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. Supadu will discuss the key ingredients for website effectiveness and successful eCommerce from complete metadata, enriched product pages, online flash sales and ensuring an easy path to purchase with integrated fulfillment.
Security breaches are becoming more common, and when they happen, the damage both financially and to your reputation can be severe. From ransomware to system hacks, the vulnerabilities are numerous and growing. Yet the complexity of securing your organization can be daunting. From his experience in helping MetaComet become certified secure, industry technology veteran David Marlin will provide a quick overview of the main considerations for security, and what can practically be done to help lock down your organization.
Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, backlist sales are fast becoming an invaluable revenue stream. Join the Supadu team as we run through the journey of a backlist title from marketing campaigns to an effective website and store.
Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, “backlist sales” are fast becoming an invaluable revenue stream. Join the Supadu team as we run through tips for using your social and direct marketing channels, in conjunction with an effective website, to achieve an increase in backlist visibility and sales. Presented by Sarah Arbuthnot, Commercial, Partnerships and Operations Director, Supadu