As a UTP Distribution publisher, how can you make the most of your website and online marketing to boost book sales? Supadu's Sarah Arbuthnot will take you through how you can work with UTP Distribution to maximize your online sales, by focusing on areas such as metadata, marketing and promotions and improving your D2C fulfilment process. Join us for this informative, thought-leadership webinar with Supadu, exclusively for UTP Distribution publishers, and find out more about the UTP-Supadu partner offering.Sign up now
We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.Sign up now
How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Cris Cooke (University of California Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.Sign up now
Enhancing title visibility is one of the key ways to boost your online book sales. From enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed.
World-leading metadata expert Graham Bell talks to Supadü about standards – ONIX 2.1 and 3.0, and BIC, BISAC and Thema subject codes. How does each standard benefit you, and how do the standards work together and encourage innovation?
Alex Murphy from Stison Publishing Solutions and Sarah Arbuthnot from Supadu discuss what you need to consider when creating successful ecommerce book stores.
Peter McCarthy, Director Consumer Insights, Ingram joins Supadu to discuss how an optimised website will drive sales, with a special focus on how Marketing Insights and website sales data can positively impact retail ‘off and online’.
In this webinar, hosted by Firebrand Technologies, Supadu, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce. With guests Kyle Littlefield, Marketing Manager at Texas A&M University Press, and Alexandra Nicolajsen, Director of Social Media & Digital Sales at Kensington Books.