Supadu Events

Join us for expert webinars, round table events and workshops with publishing experts from around the globe. Every month we provide invaluable advice for all our customers and the wider publishing community.

Join our free trade publishing and university press community. Together we hope to share ideas, develop strategies for digital marketing, effective websites and eCommerce. We follow up with handouts, free tutorials, as well as Q & As. (Some events are invitation-only)

upcoming event(S)

How to Maximize Your Online Book Sales with UTP Distribution & Supadu
January 26, 2022

How to Maximize Your Online Book Sales with UTP Distribution & Supadu

with UTP Distribution

As a UTP Distribution publisher, how can you make the most of your website and online marketing to boost book sales? Supadu's Sarah Arbuthnot will take you through how you can work with UTP Distribution to maximize your online sales, by focusing on areas such as metadata, marketing and promotions and improving your D2C fulfilment process. Join us for this informative, thought-leadership webinar with Supadu, exclusively for UTP Distribution publishers, and find out more about the UTP-Supadu partner offering.

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Metadata that Matters: Tailoring Your Elements to Your Recipient
February 2, 2022

Metadata that Matters: Tailoring Your Elements to Your Recipient

Firebrand Technologies

We all know how important book metadata is for discoverability and sales but which elements really matter? And does this vary depending on the channel? Can you supply different elements for different recipients? In today's webinar, Joshua Tallent from Firebrand Technologies and Sarah Arbuthnot from Supadu will explore which areas of metadata you should focus on for various channels, such as your website and online retailers, and you'll hear tips for how you should communicate information in ONIX.

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Balancing the Supply Chain + Your Direct to Consumer Business
February 22, 2022

Balancing the Supply Chain + Your Direct to Consumer Business

with BISG

How do complexities in the supply chain affect 'Direct to Consumer' sales and how can D2C sales help alleviate pain points in the supply chain? With guest panelists David Hetherington (Books International), Cris Cooke (University of California Press) and Sarah Arbuthnot (Supadu), this webinar will explore how to balance your 'Direct to Consumer' website with hurdles in the wider industry.

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Past Events

Enhancing title visibility within your website and social channels
September 16, 2021

Enhancing title visibility within your website and social channels

with Longleaf Services

Enhancing title visibility is one of the key ways to boost your online book sales. From enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed.

Thema and ONIX – standards and synergies
June 9, 2021

Thema and ONIX – standards and synergies

with metadata expert Graham Bell, EDItEUR

World-leading metadata expert Graham Bell talks to Supadü about standards – ONIX 2.1 and 3.0, and BIC, BISAC and Thema subject codes. How does each standard benefit you, and how do the standards work together and encourage innovation?

eCommerce for publishers
April 29, 2021

eCommerce for publishers

with Stison Publishing Solutions

Alex Murphy from Stison Publishing Solutions and Sarah Arbuthnot from Supadu discuss what you need to consider when creating successful ecommerce book stores.

How data driven insights help 'direct to consumer' sales.
April 7, 2021

How data driven insights help 'direct to consumer' sales.

with Pete McCarthy, Ingram

Peter McCarthy, Director Consumer Insights, Ingram joins Supadu to discuss how an optimised website will drive sales, with a special focus on how Marketing Insights and website sales data can positively impact retail ‘off and online’.

How to achieve successful  'direct to consumer' eCommerce
March 11, 2021

How to achieve successful 'direct to consumer' eCommerce

Firebrand in conjunction with Supadu

In this webinar, hosted by Firebrand Technologies, Supadu, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce. With guests Kyle Littlefield, Marketing Manager at Texas A&M University Press, and Alexandra Nicolajsen, Director of Social Media & Digital Sales at Kensington Books.