Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. Supadu will discuss the key ingredients for website effectiveness and successful eCommerce from complete metadata, enriched product pages, online flash sales and ensuring an easy path to purchase with integrated fulfillmentSign up now
Security breaches are becoming more common, and when they happen, the damage both financially and to your reputation can be severe. From ransomware to system hacks, the vulnerabilities are numerous and growing. Yet the complexity of securing your organization can be daunting. From his experience in helping MetaComet become certified secure, industry technology veteran David Marlin will provide a quick overview of the main considerations for security, and what can practically be done to help lock down your organization.
Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, backlist sales are fast becoming an invaluable revenue stream. Join the Supadu team as we run through the journey of a backlist title from marketing campaigns to an effective website and store.
Backlist titles are often forgotten, with little or no marketing budget assigned. However, with the advent of BookTok and other social media campaigns, and with publishers putting more focus on DC2 eCommerce, “backlist sales” are fast becoming an invaluable revenue stream. Join the Supadu team as we run through tips for using your social and direct marketing channels, in conjunction with an effective website, to achieve an increase in backlist visibility and sales. Presented by Sarah Arbuthnot, Commercial, Partnerships and Operations Director, Supadu
In the first twenty minutes, we will run through the structure of how to set things up to create your Press’s Direct-to-Consumer retail experience with our teams. Joshua Tallent will add detail on metadata best-practices with an emphasis on the consumer experience. In the spirit of Latrice’s Office Hours, we will reserve the remainder of the session for questions from you, so that you know what can be done and the best way to get there.
For PubWest members only! Join the Supadu team to learn how Google Analytics can improve your website and marketing successes. We will explore what data to look at, what this data actually means and how you can use that information to refine your marketing activity and website effectiveness. We will also discuss the next generation of analytics, Google Analytics 4 (GA4) and what changes this will bring.