Frankurt Book Fair 2025: Meet us at the IPG stand (hall 6.0, stand 69)
Supadu presents the first of 8 talks in our brand new series, Innovators in Publishing. AI is often framed as either a threat or a “quick fix.” Professor Greg Singh cuts through these myths, helping publishers separate fear from reality and approach AI in ways that are thoughtful, ethical, and smart - an approach, not a prescription. Greg Singh is Professor in Media and Society, as well as Programme Director for Digital Media at the University of Stirling, UK. His research interests in media and communications are varied and centre around the way that technologies shape and change the relationships we have with ourselves, with other people, with social institutions, and with the environment. He has given invited talks, conference presentations, and consultation sessions on these topics across the UK, the EU, and internationally. Greg is a published Author.
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Enhancing title visibility is one of the key ways to boost your online book sales. From enriched product pages, to online flash sales and exciting social campaigns, there are numerous ways to get your titles noticed.
World-leading metadata expert Graham Bell talks to Supadü about standards – ONIX 2.1 and 3.0, and BIC, BISAC and Thema subject codes. How does each standard benefit you, and how do the standards work together and encourage innovation?
Alex Murphy from Stison Publishing Solutions and Sarah Arbuthnot from Supadu discuss what you need to consider when creating successful ecommerce book stores.
Peter McCarthy, Director Consumer Insights, Ingram joins Supadu to discuss how an optimised website will drive sales, with a special focus on how Marketing Insights and website sales data can positively impact retail ‘off and online’.
In this webinar, hosted by Firebrand Technologies, Supadu, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce. With guests Kyle Littlefield, Marketing Manager at Texas A&M University Press, and Alexandra Nicolajsen, Director of Social Media & Digital Sales at Kensington Books.