Frankurt Book Fair 2025: Meet us at the IPG stand (hall 6.0, stand 69)
Supadu presents the first of 8 talks in our brand new series, Innovators in Publishing. AI is often framed as either a threat or a “quick fix.” Professor Greg Singh cuts through these myths, helping publishers separate fear from reality and approach AI in ways that are thoughtful, ethical, and smart - an approach, not a prescription. Greg Singh is Professor in Media and Society, as well as Programme Director for Digital Media at the University of Stirling, UK. His research interests in media and communications are varied and centre around the way that technologies shape and change the relationships we have with ourselves, with other people, with social institutions, and with the environment. He has given invited talks, conference presentations, and consultation sessions on these topics across the UK, the EU, and internationally. Greg is a published Author.
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Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. In this session, Supadu will discuss the key ingredients for successful eCommerce, including: ensuring ease of purchase, dealing with both physical and digital DRM, and integrating with distribution and fulfillment.
Supadu is very excited to return to London Book Fair this year and will be exhibiting at Booth 3B44 alongside NetGalley and Firebrand, as part of the Firebrand group! Please feel free to swing by our booth and meet the team or contact us to arrange a meeting!
Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. However, users will abandon their cart if there is not a simple path to purchase. In this session, Supadu will discuss the key ingredients for successful eCommerce and how to ensure users stay on your site and buy directly from you.
Having an effective, enriched website is one of the best ways to increase title visibility. It is also a way to revive your backlist titles, which are often forgotten, with little or no marketing budget. Supadu will discuss the key ingredients for website effectiveness and how you can use your website to promote titles through efforts including marketing campaigns, enhanced product pages and flash sales.
Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. Supadu will discuss the key ingredients for website effectiveness and successful eCommerce from complete metadata, enriched product pages, online flash sales and ensuring an easy path to purchase with integrated fulfillment.