PCPA Adjunct Member Supadü is hosting a webinar for all Christian publishers on the latest trends in online book sales. Sarah Arbuthnot will share their suggested "Direct to Consumer" website and ecommerce checklist. This helpful resource will guid all those keen to sell directly from their website, as well as provide help on how Christian publishers can grow their D2C revenues without setting aside a huge expense budget! This webinar will be fun, lively and informative. Supadü will provide a helpful PDF after the webinar to all attendees.
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Implementing instant purchasing capabilities across all your sales and marketing channels has been proven to significantly reduce cart abandonment rates by half. Providing a seamless and efficient purchasing experience means customers encounter fewer obstacles in completing their purchase, which leads to increased sales and customer satisfaction. Supadu will explore the data behind this trend, diving into why instant purchasing is so effective in retaining customers who might otherwise abandon their carts.
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Recently Supadu and Books International launched a groundbreaking new D2C eCommerce offering combining Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers. Supadu Smart Buy buttons let publishers integrate one-click book purchasing capabilities across websites, blogs, newsletter campaigns, marketing pages and social channels. This seamless shopping experience not only simplifies the process, but significantly reduces the likelihood of cart abandonment and ensures optimal sales conversion.
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Nashville, TN | September 24-26 The PUBLISHING INNOVATION FORUM is an in-person event where book publishing professionals from all sectors of the industry can come together, learn from from each other, and exchange ideas. You’ll hear how thought leaders from across the industry are adapting to the changing publishing landscape and pushing boundaries to lead their companies (and content!) into the future.
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Sarah Arbuthnot, CCO from Supadu, is joined by Greg Bartell from VitalSource to discuss why eBooks are such an important part of your D2C eCommerce strategy. Together with Smart Buy Buttons they drive your sales conversions. 4PM BST / 11AM ET
Retaining best-selling authors and attracting new ones is crucial to the success of any publishing business. It requires mutual respect, effective communication, and unshakeable trust. In this webinar we will discuss how to lay the groundwork for a strong relationship from the start of the acquisition process and focus on the best way to cement that relationship post-publication: through superior royalty management.