
In today’s evolving publishing landscape, selling audiobooks direct is no longer just for large publishers with large budgets. Join Nathan Hull to explore how authors and independent publishers can take control of audiobook sales without complex tech or high upfront costs. Whether you’re launching your first audiobook or diversifying revenue streams, this session offers practical, actionable insights to make direct sales simple, sustainable and cost-effective. Nathan leads international expansion at Beat Technology, powering platforms including Skoobe (DE), Adlibris (SE/FI), Fluister (NL), Audiotribe (RO), Pegasas (LT), Gardners (UK), Raava Rahmat (EE) and JukeBooks (GR). Previously, he launched Bookchoice in nine markets, expanded Mofibo internationally, and served as Penguin Random House’s Digital Product Director, overseeing its award-winning digital and audio strategy — even placing the first audiobook on Spotify in 2009.
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Recently Supadu and Books International launched a groundbreaking new D2C eCommerce offering combining Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers. Supadu Smart Buy buttons let publishers integrate one-click book purchasing capabilities across websites, blogs, newsletter campaigns, marketing pages and social channels. This seamless shopping experience not only simplifies the process, but significantly reduces the likelihood of cart abandonment and ensures optimal sales conversion.
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Nashville, TN | September 24-26 The PUBLISHING INNOVATION FORUM is an in-person event where book publishing professionals from all sectors of the industry can come together, learn from from each other, and exchange ideas. You’ll hear how thought leaders from across the industry are adapting to the changing publishing landscape and pushing boundaries to lead their companies (and content!) into the future.
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Sarah Arbuthnot, CCO from Supadu, is joined by Greg Bartell from VitalSource to discuss why eBooks are such an important part of your D2C eCommerce strategy. Together with Smart Buy Buttons they drive your sales conversions. 4PM BST / 11AM ET

Retaining best-selling authors and attracting new ones is crucial to the success of any publishing business. It requires mutual respect, effective communication, and unshakeable trust. In this webinar we will discuss how to lay the groundwork for a strong relationship from the start of the acquisition process and focus on the best way to cement that relationship post-publication: through superior royalty management.
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Learn more about our combined website & digital eCommerce fulfilment solution – proven to increase title visibility and audience reach