Frankurt Book Fair 2025: Meet us at the IPG stand (hall 6.0, stand 69)
Supadu presents the first of 8 talks in our brand new series, Innovators in Publishing. AI is often framed as either a threat or a “quick fix.” Professor Greg Singh cuts through these myths, helping publishers separate fear from reality and approach AI in ways that are thoughtful, ethical, and smart - an approach, not a prescription. Greg Singh is Professor in Media and Society, as well as Programme Director for Digital Media at the University of Stirling, UK. His research interests in media and communications are varied and centre around the way that technologies shape and change the relationships we have with ourselves, with other people, with social institutions, and with the environment. He has given invited talks, conference presentations, and consultation sessions on these topics across the UK, the EU, and internationally. Greg is a published Author.
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Learn how to boost online book sales with proven strategies to optimize your eCommerce approach, enhance customer engagement and drive higher conversions.
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Join us for a monthly forum, where we talk about Firebrand tools and industry topics.
PCPA Adjunct Member Supadü is hosting a webinar for all Christian publishers on the latest trends in online book sales. Sarah Arbuthnot will share their suggested "Direct to Consumer" website and ecommerce checklist. This helpful resource will guid all those keen to sell directly from their website, as well as provide help on how Christian publishers can grow their D2C revenues without setting aside a huge expense budget! This webinar will be fun, lively and informative. Supadü will provide a helpful PDF after the webinar to all attendees.
Implementing instant purchasing capabilities across all your sales and marketing channels has been proven to significantly reduce cart abandonment rates by half. Providing a seamless and efficient purchasing experience means customers encounter fewer obstacles in completing their purchase, which leads to increased sales and customer satisfaction. Supadu will explore the data behind this trend, diving into why instant purchasing is so effective in retaining customers who might otherwise abandon their carts.
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Recently Supadu and Books International launched a groundbreaking new D2C eCommerce offering combining Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers. Supadu Smart Buy buttons let publishers integrate one-click book purchasing capabilities across websites, blogs, newsletter campaigns, marketing pages and social channels. This seamless shopping experience not only simplifies the process, but significantly reduces the likelihood of cart abandonment and ensures optimal sales conversion.