Case studies

Shopify for Mills & Boon

Supadu creates a hybrid Shopify solution for the romance publishers, Mills & Boon

Mills & Boon offers physical, audio & ebook formats. Their romance readers are heavy, repeat customers and ebook subscriptions have proved especially popular. Our solution included using Shopify eCommerce platform.

Shopify features include:

  • Subscriptions module
  • Storage of customer details & credit card for repeat purchase
  • Flexible promo-code builder for offering discounted bundles & rewards
  • Customer account area on website for viewing/editing profile and download of ebooks from previous orders
  • Hard DRM
  • Analytics & reporting

Shopify is a cloud-based eCommerce platform offering enterprise-grade selling capabilities without the huge price tag and hassles of traditional enterprise solutions. Large publishers and startups alike use Shopify to boost their business. The advanced reporting and analytics features help online retailers get deep insights and understand customers better, plus the large library of 3rd party apps make it possible to add advanced functionality to the shopping cart without costly development.

www.millsandboon.com.au



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