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Supadu launches Supadu Smart Buy Button

April 27, 2023

Supadu is pleased to announce the launch of Supadu Smart Buy Button, with Ingram’s IndiePubs publishers as their first customers. Publishers can add this button to non-eCommerce websites, marketing pages, landing pages and social channels, allowing readers to buy a book instantly from wherever they are.

This seamless shopping experience reduces the chances of cart abandonment and ensures maximum sales conversion. Smart Buy benefits from all the features of a fully-functioning eCommerce cart, with live availability checks and notifications.

“Supadu Smart Buy Button adds books to carts with one-click. Little technical knowledge is required to implement it across any web platform and it automatically checks warehouse inventory levels and availability to eliminate fulfilment issues. With this new product we aim to reduce friction in eCommerce and increase conversion rates to make more money for our publishers.” – Mark Harvie-Watt, CEO at Supadu


Supadu is the global, leading provider of website and direct-to-consumer eCommerce solutions for trade and academic publishers, and university presses. It has more than 270 customers serving publishers of all sizes including HarperCollins, Ingram, MIT Press, Princeton University Press, Casemate, and Manchester University Press. Supadu’s beautiful data-driven, accessible websites are proven to enhance title visibility and sales.