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Supadu and Bookwire cooperate to expand Publishers' D2C sales opportunities

June 24, 2025

LONDON, UK and FRANKFURT, GERMANY

Supadu, a leading provider of digital solutions for the publishing industry, has partnered with Bookwire to deliver streamlined, customizable website solutions for publishers—enhancing their digital presence and expanding their reach.

A Strategic Collaboration

This new partnership provides Bookwire publishers with access to a templated ‘Supadu for Shopify’ website and ecommerce solution. The solution is dynamically fed with live product information and is fully integrated with Bookwire’s metadata management systems.

By offering an affordable, user-friendly website setup that is quick to deploy, accessible, secure, and capable of selling all book formats from a single cart, Bookwire publishers can now take full advantage of growing direct-to-consumer (D2C) sales opportunities and amplify their wider digital footprint.

“Supadu is delighted that we can help expand Bookwire publishers’ D2C capabilities not just in Europe but Worldwide.”
– Sarah Arbuthnot, CCO, Supadu

Bookwire echoed this enthusiasm, highlighting the broader goal of enriching the publisher experience across every stage of the digital publishing value chain.

“At Bookwire, our goal is to provide publishers with the best possible solutions for their digital business along the entire value chain. This includes integrating with eCommerce solutions provided by leading players in the publishing D2C solution space. We are excited to welcome Supadu to our partner network.”
– Christian Lindemann, COO, Bookwire

About Supadu

Supadu is a leading provider of digital solutions tailored for the publishing industry. With services that include website design, ecommerce development, metadata management, and marketing tools, Supadu empowers publishers through innovative, scalable technologies designed to enhance their digital strategy and drive sales growth.

About Bookwire & ‘Bookwire OS – One Solution’

Founded in Frankfurt in 2010, Bookwire began as a service provider for eBook distribution. Today, it stands as one of the global leaders in digital publishing technology. With over 170 employees across Germany, the UK, Spain, France, Brazil, Italy, and the USA, Bookwire supports more than 3,500 publishers with solutions for eBooks, audiobooks, podcasts, and Print-on-Demand.

Bookwire’s pioneering platform, ‘Bookwire OS – One Solution’, enables seamless distribution, data analysis, and marketing of over 1.5 million eBooks and 300,000 audiobooks through all major digital channels. Publishers using Bookwire OS benefit from advanced pricing tools, customer analytics, and expert support from dedicated account and marketing managers.

Bookwire is led by founders Jens Klingelhöfer (CEO) and John Ruhrmann (Co-CEO), with Christian Lindemann (COO). The company has offices in Barcelona, London, Milan, São Paulo, New York, and Paris, alongside its headquarters in Frankfurt and a dedicated Digital Hub in Dortmund.

For Media Inquiries

Jan Stausberg
Corporate PR Manager, Bookwire
jan.stausberg@bookwire.de