Supadu and Beat Technology partner to deliver best-in-class ecommerce and app solutions for ebooks and audio

Supadu and Beat Technology have announced a strategic partnership to deliver seamless, end-to-end eCommerce and app solutions for audiobooks worldwide.

Bringing together Supadu’s expertise in direct-to-consumer eCommerce and metadata automation with Beat Technology’s market-leading app infrastructure for digital reading and listening, the partnership enables publishers to offer fully integrated, branded digital storefronts and subscription platforms across all formats.

Sarah Arbuthnot, Chief Commercial Officer at Supadu said,
‍“We are excited about our partnership with Beat Technology whose app gets a 5star user rating, this partnership is about breaking down silos in publishing, bringing audio, print, and digital together so publishers can reach more readers and in more ways. By combining Supadu’s eCommerce with Beat’s Audio app technology, we’re paving the way for multi-format reading and creating new cross-functional sales opportunities for publishers worldwide, readers really can read any book in any format anywhere in the world.”

Nathan Hull, Beat Technology’s CSO said,
‍“Beat Technology and Supadu’s skill sets and tech stacks complement each other perfectly. Combined, we offer the best-in-class solutions for ecommerce and apps in a completely scaleable fashion meaning our offering to both independent and major publishing groups are equally viable. Any publisher can now offer its readers and listeners a branded, seamless direct-to-consumer proposition which is an affordable alternative and help publishers and authors make better margins and foster the direct relationship with their readers.”

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Based in London, UK, Supadu is the global leader in digital solutions tailored for the publishing industry, offering a suite of services and tools that include website design, direct-to-consumer eCommerce, metadata management and automation and marketing tools. With over 350 customers, Supadu empowers publishers through innovative, scalable technologies designed to enhance discoverability, drive sales growth and strengthen their digital strategy.

Based in Bergen, Norway, Beat Technology powers leading audiobook, ebook and podcast services for publishers and book retailers. Servicing 1.5 million unique users with over 3 million titles, these platforms include: Fluister (Netherlands), Fabel (Norway), Skoobe (Germany), Adlibris (Sweden/Finland), Audiotribe (Romania), Volume (Poland), Jukebooks (Greece), Pegasas (Lithuania), Rahva Raamat (Estonia), Bookrix (Germany) and AkooBooks (Africa). It is also Gardners’ technology partner internationally.

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