We forget in some ways how easy it was to search the shelves of your local bookstore or library to find the book you were looking for - if you were stuck, you found the unassuming assistant and your problems would be sorted! All so simple. For marketing it was easy too - easy to price up - artwork, print run, distribution, and easy to measure your return on investment.
For publishers now it has all changed - the product themselves, the sales environment and the marketing. It is all about digital discoverability now - how we get found, and noticed.
Metadata is our product information; in its rawest form it is usually in ONIX format. Last month we discussed how important it is to keep ONIX complete and up to date. Now we are covering the advantages of enriching your metadata and its impact on discoverability whether that is in Google, or within your own website search itself. Given the vast amount of ‘discovering and buying’ is done online (directly or through third parties such as Amazon), the success of titles can be determined by factors such as metadata enrichment and SEO.
“Metadata enrichment enhances discoverability, user experience and engagement as well as positively impacting on SEO and your Google rankings.”
Metadata enrichment is usually in a number of forms as outlined below:
Use a metadata expert!
At Supadu, we offer fully enriched metadata solutions to all our publishers. Our Supafolio metadata platform takes in ONIX and makes it a common standard output that completely interfaces with web services, online applications as well as making it web-friendly, and visible for discoverability – particularly for ranking highly in Google.
We create separate author records from ONIX and index all content into our advanced website search. Our unique product boost feature – whereby a publisher can go into their feed and add a priority weighting to a book or author or event, is designed to support marketing efforts. Supafolio is consumer friendly, offering publishers the ability to index titles into fewer consumer led categories, and also the ability to apply custom business rules such as linking formats, imprints, catalogues as required to ensure website content is connected. We provide manual override functionality to allow for an immediate metadata update as well as to accommodate any regional requirements which might differ from the standard feed.
You can’t always measure discoverability – how many lost sales or whether users would have discovered your titles had your metadata been up to scratch. However, you can be sure that investment in digital discovery will produce the most significant tangible results. Start with enriched metadata!