WordPress has, for many years, provided highly sophisticated content management at a fraction of the costs of alternative content management solutions. However, with the advent of the Headless CMS and publishers embracing automation by dynamically feeding their website with metadata, it is worth asking the question 'Is WordPress always needed to deliver content?'.
For many publishers, updating their website is unnecessarily clumsy and cumbersome. Aside from the technical and budgetary problems associated with WordPress plugin updates and system upgrades, WordPress requires each website (with a separate install) to be updated individually. In addition, most content management code can add an extra level of complexity which slows down website performance and can negatively impact on Google rankings. So although WordPress offers control, customisation and a huge amount of flexibility – more than its competitors – it may not be the most suitable solution for small marketing websites.
Most publishers are not really using, or needing for that matter, most of what a CMS does. The majority of publishers are feeding content to their website dynamically from an external source - in Supadu’s case through our Supafolio API. So it’s ultimately overkill to have a fully functioning CMS which can now be simply replaced with a Headless CMS.
Using a Headless CMS enables you to build marketing websites up to 4x as fast as a typical website. Search engines like Google are increasingly rewarding websites with better search rankings for being fast, especially if they’re fast on mobile.
With most content now automated, a simple headless CMS – easy to use and fast to access – is the perfect resource for most marketing departments. A big benefit is the reduced internal resource requirement needed to manage your website. Only the key elements are editable, making editing quicker and simpler. If you’re managing multiple websites you can do it all in one place (one dashboard) rather than having to log in to multiple WordPress dashboards.
Supadu is launching its first headless CMS with Supafolio end of 2019 for a large publisher, where multiple marketing websites will be updateable from one central dashboard (instead of different WordPress installs). All hosted on Amazon S3 (fastest it can be) with Cloudfront to reduce latency.
If you are interested in talking to us about our new Headless CMS solution please get in contact.