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The Art of Discoverability

Better metadata improves your chances of your books and publications being discovered and bought from your website

Metadata is the single most important contributory factor to discoverability & good SEO

Metadata provides mechanism for search engines to index information to produce relevant accurate search engine and site search results. Whether it’s your own site, Google or a third party book store, metadata is the single most important contributory factor to discoverability & good SEO.

Relevant marketing metadata

Marketing metadata can be anything which helps the book sell – for example information such as reviews, prizes the book has won, a bio of the author,  linking books by genre and author are essential for breadth of content awareness.

Accurate supply-chain metadata

Supply chain metadata is the information sent to retailers, distributors, aggregators, and other business partners that includes commercial metadata (the price of the book, the date it's available for sale, perhaps things like sales territories and discounts).

Metadata for SEO

This is the tagging you put into the HTML pages, so you are found easily and ranked highly in the search engines.

Data localisation

Data localisation relates to accurate translation of your metadata into other languages – critical for SEO. Search engines default to native languages, so metadata translations are an absolute MUST.

Well-managed data

Updated well-managed data is having the ability to manually and automatically update metadata, giving you freedom to influence results ranking and respond effectively to marketing requirements.

Our Supafolio Data Dashboard can help you manage and improve your website metadata. Click here to learn how

Metadata Creation & Management

Metadata allows multiple collections to be created as well as boosting relevance on site search and sending signals to the external search engines.

Examples of effective metadata

A simple search on Facebook for an author could return the dates of the author’s next reading tour, the prizes the author had won, and the titles of the author’s previous books?

International Standard Book Number (ISBN), book title & subtitle

Names of author & contributors

Description of the book, along with a synopsis & cover image

Date of publication, as well as publisher’s name & imprint

BISAC Subject code/matter (genre)

Retail Price of book

Target audience

Table of contents

Excerpts, reviews, national & local media mentions & quotes


Sales Rights

Regional code

Links to external sites

Country of author