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Books International & Supadu new partenership

February 23, 2024

Books International Inc. and Supadu are delighted to announce a new partnership that brings together Smart Buy Button technology and eCommerce capabilities to create a new fully integrated BI shopping cart for all Books International customers.

“This solution helps BI publishers expand their global e-commerce D2C efforts, allowing consumers to buy any book from anywhere with just one click whether through a full shopping cart on their own websites or through a Smart Buy Button” said Sarah Arbuthnot, commercial partnerships and operations director at Supadu.“Books International is excited to announce this significant addition to our digital manufacturing and fulfillment capabilities. Our partnership with Supadu is another major step in expanding the services we offer to both current and prospective customers” said Vartan Ajamian, president & CEO of Books International.

The new e-commerce partnership is available to all BI publishers - providing them with D2C shopping capabilities fully integrated with the BI warehouse from their own websites, including live inventory availability. All BI fulfillment clients will have access to Smart Buy Button technology and full shopping cart capability, which can also be fully integrated with third-party marketing and sales channels driving sales conversion. The cart is expected to be live by the end of Q2 2024. The capability will be further expanded to BI print clients in Q4 – 2024.Both Books International and Supadu will be exhibiting at the upcoming London Book Fair and would welcome the opportunity to meet with you to discuss the partnership in greater detail. Books International is exhibiting in Booth 7K20 and Supadu 3B44.

Books International is a family owned and operated company, celebrating its 40th anniversary in 2024. The company has provided fulfillment services and expanded their services to include digital book manufacturing and content delivery services to companies worldwide. Processing millions of orders annually, Books International utilizes EDI, e-commerce, and traditional approaches to meet the diverse needs of its customers.

To learn more about Books International, visit

Supadu is the global, leading provider of website and direct-to-consumer eCommerce solutions for trade and academic publishers, and university presses. It has more than 270 customers serving publishers of all sizes including HarperCollins, Ingram, MIT Press, Princeton University Press, Casemate, and Manchester University Press. Supadu’s beautiful data-driven, accessible websites have been proven to enhance title visibility and sales.

To learn more about Supadu, visit